DO YOU EXIST?
A website is the single most important sales and marketing tool for a business. It doesn’t matter how many social media channels you’re on if your home base, your company website, isn’t up to date. Or most horrifyingly, they’re not there at all.
According to the data studied, the majority of customers look for information on the subject of their interest first on the company’s website, and only secondarily on the company’s social media channels. If the information on the website is outdated or simply not up to date, trust in the service provider may be undermined to the point where nothing on the social media channels can save the previously budding business or mutual benefit.
From a marketing perspective, all publications should primarily lead to the company’s home base, the website, where the most up-to-date information on products and services can be found.
In practice, every customer visits a company’s website at some point before becoming a customer.
It is therefore important that the website is in good order and that the information the customer needs is as accessible and up-to-date as possible.
Search accessibility
When you’re looking for a particular service or product, Google is probably the first place you’ll look for it, right? Research shows that up to 90% of people start the purchase decision process with a search engine. Google is the most popular search engine in Finland, so it’s important for your website to rank as high as possible in Google search results.
Yes, you can get in Google search results without a website by being active on different social media channels, but that’s not enough. Your website is the cornerstone of your customer service. If you don’t have a website, or if the content on your website is out of date, what kind of image does it give to a customer looking for service?
With an effective website, you lay the groundwork for quality customer service without taking work away from your actual active business performance.
In general, websites provide extensive information about a company’s products, services and other activities. Your website is visited not only by existing customers, but also by potential new customers interested in the products and services you offer. A quality website serves the customer and helps them to get to know your company before they make a purchase decision. Thoughtful customer service on a website engages customers to buy your products or services.
Today, a growing number of entrepreneurs understand the importance of being found on the most popular search engines (e.g. Google).
One of our favourite points of view, which we also try to actively promote, is that “you know, if your business can’t be found on Google, it doesn’t exist”.
A company should come up in search engines under its own name, of course, that goes without saying, but also with specific keywords describing the company’s activities.
The more expensive and specialised the service and/or product, the greater the importance of a quality website.
The customer tries to eliminate uncertainty about the purchase by getting to know the service and/or products as well as possible beforehand.
This is primarily done on the company’s website.
Search engine optimisation
You can gain visibility on Google with natural search results and paid Google Ads. Search Engine Optimisation (SEO) is the process of improving your website’s natural search results. Search engine optimisation is much more cost-effective than paid advertising, especially if done systematically over the long term.
Responsibility
Responsiveness means that the website adapts to all the necessary devices, such as smartphones and computers, so that the end result is good-looking and user-friendly.
All elements of the website, such as text and images, should load clearly on all devices in use.
The websites we create are responsive, which means that the website works seamlessly on all devices.
Your business website is likely to be the first contact between you and a potential future customer.
So the quality of your website will be the first impression your customers have of the products and services you offer.
It is vital that your website exists (number one) and that it matches the quality of the products and services you provide (number two).
If this is not the case, there is a good chance that the initial potential customer will look for a better service or product from another provider.
